Samba TV

Samba TV turns the TV into the heartbeat of modern advertising. With real-time, opt-in data from tens of millions of smart TVs worldwide, Samba delivers currency-grade, first-party insights on what audiences are actually watching. Its proprietary AI-powered measurement and identity graph enable advertisers to plan, target, and optimize omnichannel campaigns—with reach, frequency, and conversion visibility—across screens and devices. Trusted by top media and agency partners, Samba TV modernizes TV advertising by making it measurable, connected, and privacy-centric.